What do we do?

WE TRAIN

  • Inspire
    2 hrs

    An introduction to the process.

  • Specialise
    3 hrs

    Process deep-dive in an area of focus.

  • Equip
    1-2 days

    Teams use and experience the tools and the process.

  • Infuse
    2+ days

    Teams tackle a business challenge using the process.

WE HELP YOU SOLVE

  • Sprint
    3-5 days

    Your team x Our playbook to tackle an important challenge.

WE DEEP-DIVE & SOLVE

  • Insights
    5 weeks

    An in-depth behavioural audit.

  • Ideas
    7 weeks

    Insights converted into Idea Cards.

  • Prototypes
    10 weeks

    Ideas converted into low-fidelity prototypes.

  • Pre-MVP
    12 weeks

    Prototypes, qualitatively tested and iterated.

While Design Thinking forms a great backbone -
giving structure to the often ambiguous process of innovation,

Behavioural Science helps us to deep-dive, to focus on the specifics and to arrive at the smallest changes that can create lasting impact.

Our Methodology

DIAGNOSE

Getting into the shoes of the extreme user to discover invisible problems quicker.

DEFINE

Breaking down the larger objective into nuanced, specific problem statements.

DESIGN

Ideating and low-fidelity prototyping, looking for the smallest ways to make real change happen.

TEST

Testing each prototype with users and then iterating the solutions to launch into a pilot or an RCT.

Our Clients

  • amazon
  • amdocs
  • bajaj-finserv
  • club-mahindra
  • colgate-logo
  • credit-suisse
  • cult-fit
  • flipkart
  • galgal
  • gap
  • glance
  • godrej
  • here
  • homelane
  • hp
  • hsbc
  • indian-railways
  • kotak-mahindra-bank
  • lifebuoy
  • microsoft
  • raymond
  • sbi-life-insurance
  • shriram-life-insurance
  • skf
  • stl
  • swiggy
  • tata-motors
  • tech-mahindra
  • trans-union-cibil
  • viacom18