A few simple ideas to change behaviour, born out of our consulting practice

TB Janch Coupon

A coupon that improves adoption of free Govt. health checkups among tuberculosis patients

Guilt-free Balance

A finance tool that reduces impulse-spending by only displaying what’s in your spending pitcher

The Condom Code

A redesigned choice architecture for condoms to make it easier for 1st timers to choose correctly

Problems we tackle

with a user-centric lens

Designing a differentiated product or service

Increasing user adoption

Improving user adherence

Our all-pervasive simple ideas cover

VALUE PROPOSITION DESIGN

PRODUCT OR SERVICE FEATURES

COMMUNICATION & MESSAGING

SERVICE EXPERIENCE DESIGN

4Ps OF THE BRAND

UI/UX RECOMMENDATIONS

Consulting

OUR BEHAVIOUR DESIGN
CONSULTING OFFERINGS

Behavioural Insights

A behavioural audit of your service / system / product to diagnose why users are behaving in a certain way - uncovering potential opportunities.

3-5 WEEKS

Idea Concepts

We use our behavioural insights to arrive at ‘irrational’ simple ideas, laden with behavioural science, that your team can take forward.

4-8 WEEKS

Co-created solutions

We bring user tested low-fidelity prototypes to the table & leverage your team’s expertise to take these to the next level of readiness, for piloting.

8-12 WEEKS

Drop us an email to start this conversation

curious@tinkerlabs.in

Our work: Behaviour Design Consulting

ALL WORK

INDUSTRY

year

Helping Young Users Save Without Stress

GALGAL

INDUSTRY

year

Designing Culture That Includes Everyone

GAP INC.

INDUSTRY

year

Helping Citizens Prevent Urban Flooding

GIZ

ALL WORK

Behaviour Design:
Design Thinking x Behavioural Science

Design Thinking on
Behavioural Science steriods.

Humans are irrational - we don’t always behave how we’re expected to behave. So, to solve human problems, you sometimes need ‘irrational’ solutions that account for this misbehaviour. We use our unique version of Behaviour Design, where the Design Thinking framework keeps us grounded & iterative through the ambiguous process of innovation, and Behavioural Science helps us understand the forces at play in the decisions users take.

We conduct user behaviour research to look for irrationalities in extreme user contexts

We analyse our insights to identify the need barriers in the system

We convert our actionable insights into ideas & low-fidelity prototypes

We test the prototypes with users & stakeholders to iterate & improve

IMMERSE & EMPATHISE

DIAGNOSE & DEFINE

IDEATE & PROTOTYPE

TEST & ITERATE

PROBLEM SPACE

SOLUTION SPACE

Behaviour design tools we use to carve out simple ideas

BEHAVIOUR DESIGN CODEX

The Behaviour Design Codex blends Design Thinking & Behavioural Science, assimilating learnings from all our innovation, design & behavioural science gurus, to help us arrive at the simplest way to solve problems

NEED STATE MAP

Behaviours happen when inherent emotional drivers meet ability. We use our need state map to audit a system for gaps in emotional drive vs. ability. These gaps are our hotbeds for innovation opportunities.

PROBLEM FRAMING TOOL

The best divergent ideas arrive when you aren’t thinking & analysing too much (System 2 switched off). This tool helps purge out ideas that enable a behaviour before motivating or informing.