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COLORS BANGLA
Can a fiction content team design stories that feel more lived than imagined?
Design Thinking
Storytelling
Learning Journey
2020
Approach
A 6-month hands-on journey with the Colors Bangla team to embed Design Thinking into their show development process
- Kicked off with a Design Thinking 101 to introduce tools like user interviews, journey maps, and synthesis
- The team conducted field research across urban and rural Bengal entering kitchens, courtyards, and living rooms
- Over multiple sprints, the team transformed raw user insight into audience archetypes, prototypes, and audio-storyboards
Each iteration was tested with real viewers to refine concepts before pilot development
Key Strategic Lever
Output
- Teams created 3 show prototypes rooted in real user personas
- Integrated viewer feedback before pitching to leadership
- Show concepts reflected sharper realism, emotional layering, and untapped themes
- Process embedded empathy as a muscle, not a one-time method
A few simple ideas that were borne out of our Behaviour Design Codex
A deeper understanding of the USER
To redesign the SYSTEM
THE SIMPLE IDEA
A deeper understanding of the USER
To redesign the SYSTEM
The Simple Idea
A deeper understanding of the USER
To redesign the SYSTEM
The Simple Idea
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