Our Bookshelf
GALGAL
Can you increase savings behaviour amongst millennials?
App design
Financial behaviour
New Product Innovation
Value proposition design
2022
Approach
A 5-week sprint to arrive at a set of features for the tool, that we got users to vote on.
- We conducted research with 14 users, analysing their financial behaviours from the time money hits their bank account, until their next pay check
- We arrived at a set of feature ideas to nudge users to save more money & got users to design their own bank / personal finance tool. Thereby getting to see which type of features were getting traction - and deep-dived into why those features were popular
Key Strategic Lever
While most finance apps were focused on making it easier to spend & invest your money, we aimed to position & design Galgal as a tool that will help you squeeze the most out of your money.
Output
We then presented our findings to VacuumLabs, a world-leading app design company based out of Bratislava, to build out these features. The Galgal app is now live, having received $1 million in funding in 2023. And partnering with Cosmos Co-op Bank in 2024.
A few simple ideas that were borne out of our Behaviour Design Codex
A deeper understanding of the USER
“When I feel the urge to spend, seeing a nice, lump sum amount in my account gives me the confidence to spend.”
To redesign the SYSTEM
Reduce surety quotient - by only showing the money that can actually be spent
THE SIMPLE IDEA
3 pitchers that all incoming money is split into
You only see the money that’s in the guilt-free pitcher
A deeper understanding of the USER
“I started using an excel sheet when I was struggling to manage my money, but stopped once things seemed okay.” Hot-cold empathy gap
To redesign the SYSTEM
“I started using an excel sheet when I was struggling to manage my money, but stopped once things seemed okay.” Hot-cold empathy gap
The Simple Idea
A default 5-min budget rule creator, that you’re nudged to approve or edit at a specific time of the month
A deeper understanding of the USER
To redesign the SYSTEM
The Simple Idea
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