Can you increase TB medication adherence amongst vulnerable populations?
India bears one of the highest burdens of tuberculosis (TB) globally, and ensuring patients complete the full 6-month treatment is critical to preventing drug resistance. Despite free monthly health checkups offered by government health centres, many TB patients skipped visits jeopardizing their recovery and increasing public health risk. KHPT, a leading public health organisation, partnered with TinkerLabs to understand and overcome this puzzling behavior. The goal: use Behavioral Science and Design Thinking to decode why patients weren’t showing up and find a simple solution to nudge them back into the system.
A 12-week sprint during the lockdown, to arrive at a set of interesting prototypes for vulnerable populations.
We realised that for most people, being on the medicine was an indicator that you still had TB. And so, they’d try to stop their medication at the 1st moment that they felt better. In most cases, this was at the point when they moved from the 2-month Intensive Phase medication (stronger, red-coloured tablets) to the 4-month Continuation Phase medication (milder, green-coloured tablets). Month 2 to 3 was seeming to be the breaking point in the journey.
We created 9 interventions that helped with case finding as well as case holding & spanned across awareness to intent creation to action.
These 9 were piloted & evaluated on field from 2022-24, and while the results are very encouraging, there’s still scope to refine & improve these further.
Please read the report here: https://www.khpt.org/wp-content/uploads/2024/11/NIMHANS-Report-Final-28th-May-2024.pdf
6 coupons that were given to every patient - 1 for each of the 6 months, showcasing how much each test was worth as well as making that month’s test valid only till the end of that month
A 28-day-a-month reverse countdown calendar that corresponds to the 28-day pill regime, with a colour coding of red, orange & green rather than red pack to green pack.
TB Vimukt Certificate