HOW WE THINK

Our thoughts & reflections on
Behaviour Design & Design Thinking

What distinguishes invention from innovation and improvement in R&D—and how do TRLs help decide the next step?

Why should engineering teams separate innovation, invention, and improvement—and how does that change the product lifecycle?

How Innovation, Invention, and Improvement Differ in BFSI—And How Banks Should Prioritize Each Under Risk and Compliance

What's the Difference Between Innovation, Invention, and Improvement in E-commerce - and Which One Actually Drives Growth?

Are We Irrational? Is That Bad?

Co-Creating Change: Improving Routine Immunization in Urban India Through Human-Centered Design

What Auto-Rickshaws Reveal About Behaviour Design in Urban India

The Ayurvedic Doshas of Behaviour Design

When Coldplay Met Kumbh: Rethinking Pilgrimages Through Design Thinking

A Door. A Baby. And a Small Reminder About Empathy.