Design Thinking is an increasingly popular methodology for developing innovative solutions- products, services, systems, process. Put in the hands of people with domain/functional knowledge or technical skills, it enables them to leverage their inherent creative potential and develop confidence in exploring complex problems and experimenting with unconventional solutions!

You can expect the participants to be

  • More curious about root causes of problems and seek different stakeholder perspectives, before jumping on to solutions or making decisions
  • You can expect the participants to be more creative in exploring solutions and leveraging on each other’s strengths in doing so
  • You can expect them to be more agile and experimental in their approach


Our introductory workshops are usually 2 days for junior and mid-to-senior level executives, and 1 day for senior leadership teams. These are usually followed by project-based learning journeys, which involve 3-5 workshop days spread over a course of 6-8 weeks interspersed with on-ground project work.

We recommend a minimum of 10 and maximum of 30 participants for a workshop. For larger numbers, we design custom interventions involving parallel workshops and self/peer learning exercises to enable scale.

For introductory workshops and broad business challenges, we usually recommend heterogenous groups. However, companies often have specific need areas in marketing/operations/IT etc. that they are looking to address through Design Thinking, in which homogenous groups may become more relevant.

Here’s an example each of when we have used homogenous and heterogenous groups while conducting workshops: Heterogenous: Raymond case study 
Homogenous: HCL case study

Absolutely not. Design Thinking is about human/user centricity; and everyone has a user! We have often had phenomenal results from Design Thinking engagements with back office and shared services teams, operations and supply chain teams, and even HR teams working on employee related challenges.

Multiple ways:

  • We can run parallel programs with our team of facilitators
  • We offer a Train-The-Trainer model for scaled interventions
  • We also have self/peer-learning exercise kits which can be used to stimulate large numbers in parallel

Yes, however creative ideation is only a part of Design Thinking. It is a wholesome approach to creative problem solving, starting with research and problem framing, followed by creative and collaborative ideation, ending with concept building and iterative testing and refinement.

If that's where you're stuck, let’s have a 3-way meeting with your management! We can help you with a) relevant and relatable case studies, and b) identifying the right opportunities for Design Thinking in your organization.

Design Thinking can be your friend if:

  • You have spotted a business opportunity but unsure of the exact product or service needed
  • You think you have a good product or service, but somehow users are not lapping it up
  • You are concerned about the experience and adoption of your solutions
  • You have a system or process not perform to your expectations

Know more about the services we offer: Consulting Service

While Market Research is largely focused on 'what is', Design Thinking helps you move to 'what can be' and 'what may work'- It helps companies not just uncover insights, but translate insights into ideas and mitigate risk by testing and refining the concepts with potential users.

  • We don't offer recommendations based on benchmarking, we craft novel and validated solutions
  • We don't leave you with 'insights', we use them to build and validate solutions
  • We don't work in seclusion, we enjoy co-creating solutions along with the client and their users

Design Thinking is prominently used in the conceptualization or pre-implementation phase of projects, often characterized by oodles of uncertainty- ‘I am not sure what my users want or what they would like’ or ‘We have 3 powerful ideas, not sure which way to go’. On projects like these, our metrics are chosen to reflect and measure this uncertainty. We bring to clients a mix of qualitative and quantitative data, and measure the impact of Design Thinking intervention in terms of ‘reduced uncertainty’

Then there are projects focused on improving the performance or experience of existing products/services/systems. On projects like these, we choose more standard business metrics like NPS, Efficiency, Adoption Rate etc.

We have used it to design new life insurance offerings, marketing strategy for Microsoft Surface devices, develop an Order Management IT solution for Colgate, to reduce dropouts from vocational training programs by STCI, and much more!

At TinkerLabs, our projects usually span over 6-12 weeks. There are three broad phases- business environment scan, design sprints, and business sense making; taking roughly about 20%, 60%, 20% of the duration respectively.

More about the three phase consulting approach here: Consulting Model

Cliched answer, but it depends on the project scope and the team we need to deploy on your project. So why don’t you bounce your thoughts off us and we can tell you how much the project will cost!

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