FEATURED CASE STUDIES

MICA

Good Design Thinkers make great managers

PATH

Moulding health seeking behaviour in UP

How can we improve the health seeking behaviour of communities affected by AES in villages of eastern Uttar Pradesh...

RAYMOND

Creativity under constraints

To enable creativity under standard project management constraints (of time, quality, budget) for a retail store set up

EBCD

Every body can (and should) design

To empower students from economically weaker sections to be the change makers for their communities by training them for

Cyient

When geeks got out of the lab

Discovering new business models around Machine Learning, Augmented Reality, Virtual Reality, and Internet of Things with

The Leprosy Mission Trust

A whole organization tastes design

How to instil creative problem-solving skills through Design Thinking in the members of the Leprosy

Lifebuoy

A practical approach to co-innovation

Enable creative collaboration among social impact and behavioural change experts in a structured and outcome-oriented ma

SBI Life

New age, new wants, new ideas!

To help SBI Life Insurance beat competition by launching new products in their portfolio that cater to the changing

Tata Trusts

Rural India on the web

How to increase adoption and sustained usage of an internet device in rural Rajasthan

Firstsource

BPO. Creativity. Confused?

How can a BPM company use Design Thinking to achieve customer experience excellence

The Oberoi Group

Designing for internal stakeholders

How might we use Design Thinking to enhance experiences in the service and hospitality sector for one of the biggest cha

HCL

CIO's office adopts DT

How can the CIO’s office of HCL leverage the power of Design Thinking to solve internal business challenges?

Save the Children India

A whole organization inspired by design

Understanding and redefining the organizational workflow for STCI & developing innovation capabilities in the team to in

Mindtree

Digital no good without 'physical' research

How to equip and support future leadership to deliver digital transformation projects for their clients

Microsoft

Selling tablets like hot cakes

How can we enhance sales and optimize the sales cycle of Microsoft Surface for a niche target group: Faculty of top engi

Tech Mahindra

Can design save a whole industry!

Build a shared organizational vision around ‘What is Design Thinking and why should we adopt it?’

BabyOye

Diversifying from products to services

BabyOye had a solid physical and online retail presence - with this user-base, they were toying with the question “what

IIM Indore

The future manager is a designer too

How to equip MBA students, the future business leaders, with skills of creative problem solving and innovation managemen

SPJIMR

Can design help the SME sector grow?

To help students in SPJIMR’s PGP-Family Managed Business program use Design Thinking to further their ambitions for thei

L&T Infotech

A practical approach to co-innovation

Re-imagine the order management system for Colgate’s B2B arm in USA, with an objective to improve customer experience an

Indian Railways

Designing public services for joy

How to enhance the everyday commuter experience at the Mumbai Local network of Indian Railways (one of the largest and o

IMT Ghaziabad

Ok, let's 'design' some startups

Enable business school students to use Design Thinking in developing and launching startup business models.