we take design to

non design places!

innovate with us
our mission

Empower people and organisations to thrive in a vuca world using Design Thinking

In 1965, the average tenure of companies on S&P 500 was 33 years. By 1990, it had come down to 20; by 2026, the forecast is 14 years! This is just one manifestation of the VUCA environment. In parallel, the experience economy is growing. As goods are services get commoditized, experiences are emerging as the new source for competitive advantage- not only in entertainment or consumer industries, but everywhere from enterprise technology solutions to social impact and public policy. Such an environment demands organizations to constantly learn about their users, be imaginative with their solutions and agile in their response mechanisms. We are working to enable this transformation.

our recipe
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Deep Empathy

Ain’t no innovation without real curiosity- about users and their ecosystem. Our research, therefore, is an adaptive blend of approaches like ethnography, system modelling and data mining.

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Radical Collaboration

Wonder what happens if a lawyer, a techie and a designer are churned together? Or closer home, your CFT! There is immense power in co-creation and we are experts in making that happen!

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Smart Experimentation

Is there a sweet spot between ‘Avoid risk, Avoid innovation’ and ‘Fail and Face setback’? Smart Experiments- designed to test ideas, with minimal investment and faster time-to-market.

our journey
HIGHLIGHTS OF THE YEAR
2018
2017
2016
2015
2014
2013
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First organisation wide deployment project with The Leprosy Mission Trust

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First project in Machine Learning with Cyient

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3 month intervention on Creative Problem Solving skills with govt school students

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Launched Design Thinking Board Game for Instructor-free learning

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First TEDx talk by co-founders Kunal & Ankur

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Workshop on futuristic technology with Vodafone

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First Program Design project for Social Impact with Tata Trusts

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First project in luxury segment with Oberoi Hotels

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First Learning Journey in Social Impact with Save The Children India

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First project on digital transformation with Mindtree

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Sales Experience Design for Microsoft Surface

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First media coverage with Livemint

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First international consulting project with Business Process Design for Colgate USA

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Workshops for 100 senior leaders across 3 cities with Tech Mahindra

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First consulting project with Service Design for BabyOye

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First elective course for MBA students with IIM Indore

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First workshop for IT leaders with L&T Infotech

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First corporate workshop with Future Group

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First workshop for IIM Udaipur students

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First MDP for social impact at IRMA

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First workshop for a PSU - Indian Railways Revamping commuter experience with Mumbai local

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First public bootcamp (a full house - 200 participants!) in collaboration with ISDI

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First one month startup accelerator program with CIIE, IIM Ahmedabad

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First B-School workshop with IMT Ghaziabad

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First engineering college workshop with IIT-Bombay

our journey
HIGHLIGHTS OF THE YEAR
founders

ANKUR GROVER

I credit my excitement about Design Thinking to Prof. Manuel Sosa. In his course at INSEAD, I did not only learn about companies building new products and services, designing experiences and solving complex problems using Design thinking; I experienced first-hand the kick, the impact and the fun quotient of the process while building a product myself! Post that, I knew I wanted a career in Design & Innovation!

KUNAL GUPTA

Multiple threads in my life came together with TinkerLabs. One - for a long time, it bothered me that innovation was assumed to be a genius' play. Two - I was always interested in pedagogy. Three, I had picked up degrees in engineering and management, and then got fascinated with design as a field. I meshed it all together and the output was TinkerLabs!

media mentions
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