Our Thoughts

What is innovation consulting?

March 8, 2024

In today's fast-paced and ever-evolving business landscape, staying ahead of the curve is paramount to success. This is where innovation consulting comes into play. But what exactly is an innovation consultant, and what do they do? Let's delve into the world of innovation consulting to uncover its intricacies and importance.

What is innovation consulting? 

Innovation consulting services in India  is a specialized field aimed at helping organizations identify and capitalize on opportunities for growth and improvement. Innovation consultants work closely with businesses to develop strategies, processes, and solutions that drive innovation and foster long-term success. Innovation Consultants bring a unique blend of expertise, creativity, and strategic thinking to the table, guiding companies through the complexities of innovation in today's competitive market


What does an innovation consultant do?

  • Reveal and fix broken processes: Innovation consultants analyze existing processes within an organization to identify inefficiencies and areas for improvement. By streamlining workflows and eliminating bottlenecks, they help companies operate more efficiently and effectively.  For instance, McKinsey’s Global Innovation Survey found that only 6% of executives are satisfied with the innovative efforts of their company, highlighting the need for process improvement
  • Provide a fresh perspective: Innovation consultants bring an outsider's perspective to the table, offering fresh insights and ideas that may not be apparent to those within the organization. This outside-in approach can spark new thinking and lead to breakthrough innovations.
  • Clarify your client's vision: Innovation consultants work closely with clients to clarify their vision and goals for innovation. By aligning the organization's innovation efforts with its overall strategy, they ensure that innovation initiatives are purposeful and impactful.
  • Explore new ways of doing business: Innovation consultants help companies explore new business models, markets, and opportunities for growth. They challenge conventional thinking and encourage organizations to think outside the box to stay ahead of the competition.
  • Identify new growth strategies: Innovation consultants help companies identify new avenues for growth and development. Whether it's entering new markets, launching new products, or diversifying revenue streams, they provide strategic guidance to drive sustainable growth.
  • Support and develop the client's team: Innovation consultants work closely with internal teams to build innovation capabilities and foster a culture of innovation within the organization. They provide training, coaching, and mentorship to develop employees' skills and empower them to drive innovation from within.
  • Building Systems to Make Innovation PossibleInnovation consultants help organizations build the necessary systems and processes to make innovation a reality. From idea generation to implementation, they design frameworks and methodologies that enable companies to innovate effectively and consistently.
  • Training Plans to Close Skill GapsInnovation consultants develop training programs tailored to the specific needs of each organization, helping employees develop the skills and competencies required to drive innovation. These training plans focus on closing skill gaps and building capabilities across the organization.
  • Uncover opportunities to build new businesses: Innovation consultants help companies identify emerging trends, market shifts, and unmet customer needs to uncover opportunities for building new businesses. They conduct market research, competitor analysis, and customer interviews to inform strategic decision-making and drive business growth.
  • Develop and test new product prototypes: Innovation consultants work closely with product development teams to conceptualize, design, and prototype new products and services. They facilitate ideation sessions, conduct user research, and prototype testing to validate concepts and iterate on designs.


How to Become an Innovation Consultant

Becoming an innovation consultant requires a unique blend of education, experience, and skills. Here are some steps you can take to pursue a career in innovation consulting:

  • Consider a Degree: Pursuing a degree in a relevant field such as business, engineering, or design can provide you with a solid foundation for a career in innovation consulting. Courses in innovation management, entrepreneurship, and strategic planning can equip you with the necessary knowledge and skills to thrive in this field.
  • Get Relevant Work Experience: Gaining hands-on experience in areas such as project management, business development, and strategic planning is essential for becoming an innovation consultant. Seek out internships, co-op programs, or entry-level positions in companies where you can work on innovative projects and learn from experienced professionals.
  • Go-to-Market Strategy: A crucial aspect of innovation consulting is helping businesses bring their innovative products or services to market successfully. Familiarize yourself with different go-to-market strategies such as product launches, market segmentation, and pricing strategies to assist clients in maximizing their market potential.
  • Employee Development: Innovation consultants often work with organizations to foster a culture of innovation among their employees. Develop skills in training, coaching, and organizational development to help businesses cultivate creativity and encourage employees to generate and implement innovative ideas.
  • Data Analysis: Data-driven decision-making is a cornerstone of successful innovation consulting. Learn how to collect, analyze, and interpret data to identify market trends, customer insights, and opportunities for innovation. Proficiency in data analysis tools and techniques will enable you to provide valuable insights and recommendations to your clients.
  • Track Record of Driving Results: As an innovation consultant, you'll be judged by your ability to deliver tangible results for your clients. Build a track record of successful projects and case studies that demonstrate your capability to drive innovation and generate value for businesses. Highlight key achievements, such as revenue growth, cost savings, or market expansion, to showcase your impact.
  • Build a Portfolio: Develop a portfolio showcasing your expertise, experience, and successful projects as an innovation consultant. Include case studies, client testimonials, and examples of innovative solutions you've developed to demonstrate your skills and capabilities to potential clients or employers.


Innovation Consulting Skills

Successful innovation consultants possess a range of skills and competencies that enable them to drive innovation and deliver results. 

  • Business Acumen: Understanding of business principles and market dynamics is essential for identifying opportunities and developing strategies that drive business growth.
  • Project Management: Strong project management skills are crucial for effectively planning, executing, and monitoring innovation projects from start to finish.
  • Planning and Organization: Effective planning and organization skills are essential for managing multiple projects, deadlines, and stakeholders simultaneously.
  • Communication Skills: Clear and effective communication is critical for building rapport with clients, facilitating workshops, and presenting ideas and recommendations to stakeholders.
  • Creative Thinking: Creative thinking is the cornerstone of innovation consulting, enabling consultants to generate fresh ideas, challenge assumptions, and solve complex problems.
  • Research: Strong research skills are essential for gathering market intelligence, analyzing data, and identifying trends and opportunities that inform strategic decision-making.


Is innovation consulting for you?

  • Dynamic Field: Innovation consulting is a dynamic and constantly evolving field, offering opportunities to work on a diverse range of projects and industries.

  • Exciting Opportunities: It provides exciting opportunities for individuals who are passionate about creativity, problem-solving, and business strategy.

  • Fast-Paced Environment: If you thrive in a fast-paced environment where no two days are the same, innovation consulting could be the perfect fit for you.

  • Complex Challenges: Innovation consultants often tackle complex challenges that require innovative solutions and out-of-the-box thinking.

  • Passion for Creativity: If you have a passion for creativity and enjoy exploring new ideas and concepts, you'll find fulfillment in the field of innovation consulting.

  • Business Strategy: A strong understanding of business strategy and the ability to apply strategic thinking to solve problems are essential skills for success in innovation consulting.


In Conclusion

At TinkerLabs, we recognize the pivotal role that innovation consulting plays in guiding organizations through the intricacies of today's business environment. By tapping into the expertise of our seasoned innovation consultants, businesses gain invaluable insights, uncover hidden opportunities, and chart a course towards sustainable growth and success.

Our team at TinkerLabs is dedicated to empowering organizations to thrive in an ever-evolving marketplace. Whether you're seeking to launch a groundbreaking product, expand into new markets, or revolutionize your business model, our innovative consulting services provide a pathway to realizing your goals.

Through collaborative partnerships and cutting-edge strategies, we enable businesses to navigate challenges, seize opportunities, and maintain a competitive edge in the dynamic landscape of modern business. With TinkerLab by your side, the possibilities for innovation, growth, and prosperity are limitless.



  1. What does innovation consultant do?
    An innovation consultant helps companies to find out opportunities for innovation, develop solutions for complicated problems, and implement strategies to drive business growth.
  2. What are the different types of innovation consulting?
    Incremental innovation, business model innovation, disruptive innovation and process innovation are some of the types of innovation consulting. Besides, radical and sustaining innovation can also be considered among the types.
  3. What is product  innovation ?
    Product innovation basically involves developing new products, and making changes in the design. Moreover, the professionals may also use new materials for developing the products.
  4. What is innovation advisory?
    Innovation advisory involves helping companies to increase the returns on the investment made for innovation. This also helps in driving growth when the product features are enhanced to a great extent.
  5. What are the 4 Ps of innovation?
    Product, Process, Position, and Paradigm are the 4Ps that enable organization to follow a holistic approach for innovation.
  6. How do you become an innovation consultant?
    When you wish to become an innovation consultant, you need to be educated, gain work experience, develop your skills, and build a portfolio. Additionally, you will also have to get in touch with clients to get new projects.
  7. What are the 4 types of innovation strategies?
    The four types of innovation strategies come under the terms, ‘proactive’, ‘active’, ‘reactive’ and ‘passive’. Such innovation strategies are classified depending on the focus for innovation and what needs to be accomplished.
  8. Why is innovation important in business?
    Innovation is important in a business because it helps to enhance productivity and various processes running in an organisation. With new ideas, business leaders can also reduce risks and increase the overall efficiency.




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