we take design to

non design places!

innovate with us
our mission

Empower people and organisations to thrive in a vuca world using Design Thinking

In 1965, the average tenure of companies on S&P 500 was 33 years. By 1990, it had come down to 20; by 2026, the forecast is 14 years! This is just one manifestation of the VUCA environment. In parallel, the experience economy is growing. As goods and services get commoditized, experiences are emerging as the new source for competitive advantage- not only in entertainment or consumer industries, but everywhere from enterprise technology solutions to social impact and public policy. Such an environment demands organizations to constantly learn about their users, be imaginative with their solutions and agile in their response mechanisms. We are working to enable this transformation.

our recipe
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Deep Empathy

Ain’t no innovation without real curiosity- about users and their ecosystem. Our research, therefore, is an adaptive blend of approaches like ethnography, system modelling and data mining.

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Radical Collaboration

Wonder what happens if a lawyer, a techie and a designer are churned together? Or closer home, your CFT! There is immense power in co-creation and we are experts in making that happen!

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Smart Experimentation

Is there a sweet spot between ‘Avoid risk, Avoid innovation’ and ‘Fail and Face setback’? Smart Experiments- designed to test ideas, with minimal investment and faster time-to-market.

our journey
HIGHLIGHTS OF THE YEAR
2021
2020
2019
2018
2017
2016
2015
2014
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Launched a new website showcasing our work under the theme: Design Thinking for Social Innovation

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Expanded our work in the domain of BFSI; worked with large banks and new-age startups

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Designed menstrual health and hand hygiene curriculum for rural schools of Ethiopia - our 1st international project in the social sector space

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Created our own methodology and tools for Behaviour Design & Service Design projects

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Celebrated our growth as a team at our 1st Outbound - spent a few days at the Pench Tiger Reserve

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Launched remote versions of our learning programs and provided training programs globally

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Designed interventions to improve treatment self-management amongst TB Vulnerable Population

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Established a strong partnership with HP and became their trusted Design Thinking partner

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Designed interventions to meet the unique contraceptive needs of young women and their migrant husbands

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First project around setting up an Insights & Innovation Function within a large organization

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Combined Design Thinking with Behaviour Economics to design interventions to increase the uptake of condoms amongst 18-24 year old

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Empowered the entire organization with the Design Thinking methodology and supported them design concepts for new shows and re-design the current shows

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Re-designed the communication strategy on HIV/AIDS with a core focus on the vulnerable population

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First organisation wide deployment project with The Leprosy Mission Trust

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Launched Design Thinking Board Game for Instructor-free learning

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First project in Machine Learning with Cyient

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3 month intervention on Creative Problem Solving skills with govt school students

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First project on digital transformation with Mindtree

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First Program Design project for Social Impact with Tata Trusts

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Workshop on futuristic technology with Vodafone

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First design thinking project in luxury segment with Oberoi Hotels

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First TEDx talk by co-founders Kunal & Ankur on design thinking

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First Learning Journey in Social Impact with Save The Children India

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First consulting project with Service Design for BabyOye

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First media coverage with Livemint

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Sales Experience Design for Microsoft Surface

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First international design thinking consulting project with Business Process Design for Colgate USA

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First elective course for MBA students with IIM Indore

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Design thinking workshops for 100 senior leaders across 3 cities with Tech Mahindra

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First MDP for social impact at IRMA

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First public Design Thinking bootcamp (a full house - 200 participants!) in collaboration with ISDI

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First design thinking workshop for a PSU - Indian Railways Revamping commuter experience with Mumbai local

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First design thinking workshop for IIM Udaipur students

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First design thinking corporate workshop with Future Group

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First design thinking workshop for IT leaders with L&T Infotech

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First B-School workshop with IMT Ghaziabad

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First one month startup accelerator program with CIIE, IIM Ahmedabad

our journey
HIGHLIGHTS OF THE YEAR
founders

Ankur Grover

Ankur Grover is an INSEAD MBA and a BITS Pilani alumnus . He has led diversehuman-centered design projects both for corporate(Accenture, Microsoft, Amazon, Swiggy, Tata Group amongst others) and social sector clients (USAID, Packard Foundation, PATH, GIZ, ABT Associate, Population Council, Azim Premji Philanthropies amongst others).

Very recently he led a human-centred design + learning lab project for Rourkela Municipal Corporation around the theme of enhancing the livelihood of farmers and SHG workers. As a unit, the team was able to design a service model to mitigatedistressed selling. This solution received global recognition and1 Million dollar funding from Bloomberg Philanthropies forimplementation and scale up.

Ankur is a strong advocate of co-creation and rapid experimentation. He is also a visiting faculty at top business schools in India where he teachers elective course on Design Thinking and Creative Problem Solving.

media mentions
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